Thailand and Italian Wine – Zosimo Wine Critic

Thailand is emerging as a key player in wine imports, presenting a significant opportunity for growth.

The country is being recognized as the new “Factory of the World,” with rapid growth in craftsmanship and production across various industries—from clothing to mechanical engineering, reaching global markets.

Thailand is setting record after record, with demand for wine increasing by 150% annually, largely due to the growing trend of wine pairings offered in restaurants. The number of affluent individuals is rising by 25% each year, and alongside Australia and France, Italy is achieving double-digit growth in the imported wine market in Thailand.

The excise tax policy, currently slightly above 50%, does not significantly impact wine imports.

Today, demand spans a wide range of offerings, supported by incoming initiatives promoted by “Zosimo Wine Critic” over the years in Europe, increased awareness of international ratings among the Thai population, and more targeted communication tailored for direct interlocutors.

Furthermore, the current trends among wine enthusiasts have positioned Thailand as a country ripe for investment in the promotion and appreciation of fine wines.

“Zosimo Wine Critic” has been active in the country for around a decade, curating the best wine selections and serving as a key point of contact for importers, distributors, sales networks, and wine lovers. This makes it a pivotal player in the Thai wine market.

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