India - The New Wine Market - Zosimo Wine Critic

Editorials Zosimo October 8, 2024 0 Comments

India – The New Wine Market

The Indian market is booming, and we noticed this a few years ago. With 1.5 billion people and a growing economy, it’s certainly hard to miss. But it is with the production of Indian wine that everything takes on a new dimension. Consumption is increasing, winemaking is gaining more and more appreciation, and wine has earned a reputation for being appreciated on an international level.

For several decades now, collaborations between local producers and international winemakers have made Indian wine a major player on both the national and international stage.

Taxation, although significant, is taking on two distinct aspects: on the one hand, excise duties have been decreasing over the years; on the other hand, a discerning segment of the market enjoys renowned wines, being able to afford a “high-spending” level and increasingly demanding to learn more about the world of wine.

The 500% growth in wine and spirits imports in 2023 alone is proof of this. In fact, this market is expanding its demand for new oenological innovations and is also driven by a “thirst” for knowledge about the world of wine and food, especially in Europe.

The future will revolve around various aspects of wine culture. Today, several training and certification courses in the world of sommeliers are planned in India. These professionals, in high demand across different sectors, are capable of bringing wine knowledge directly to consumers’ tables.

The most significant factor will be represented by international ratings, which will highlight the best productions, enhance pairings, and focus on all the aspects of promotion and value that this vast market has to offer.

“Zosimo Wine Critic” has been present in the market for years and now intends to focus more attention on India and its current demands. Interventions in the major cities will be reshaped, with new, dedicated and specific masterclasses. There will be updates to the promotion and enhancement programs for wines with a “Zosimo Wine Critic” rating, along with new proposals tailored to the collaboration requests received.